The Ontario New Democratic Party experienced an incredible lift under the leadership of Andrea Horwath. Pasada Media has been right there to make Andrea look her best in video and still images. That’s why we were very proud when our very own EK Park was asked to hit the campaign trail with the NDP as Andrea Horwath’s personal photographer and videographer for the 2011 provincial election campaign.
We have provided media coverage of several Ontario NDP events, which included the MPP swearing-in ceremony, the New Democratic Party’s 50th anniversary and their annual convention. But the election campaign was one of our most challenging projects to date.
The frantic pace of campaign coverage requires significant planning and flexibility to meet dynamic requirements on a constantly evolving schedule. Tight collaboration with other production services and the news media is essential to meet tight deadlines and stay on message.
Through the course of the campaign, we provided just-in-time event and promotional video production, photography and graphic design.